Once a week, in each class, designate a picture or video class. Have students take turns shooting pictures and videos of each other in action. Phone videos work. You still teach the class but you set it up with sparing and other drills that will produce an opportunity for good action shots. For the most part your students get a regular class. Students taking the pictures and videos can increase their timing and ability to anticipate techniques. You should also get pictures of your students at some of the fun events you organize (you really need to organize fun things). Smiling students are very important photos plus the more they smile with you the better your retention.
Believe it or not these photo/video classes turnout to be my largest attended ones. The students love this class. A good side effect is that the students work harder when there is a camera in the room. Everyone wants to be a star. I know this article is about social media marketing but I just want to mention this has also increased my retention. It even makes teaching class more fun.
I have a few of my Junior students post the video/pictures on Facebook, Twitter, Snapchat, etc…. They can do it a thousand times faster than me. The most important thing is that each student in the video/photo be tagged. For example, if you tag Jimmy in his posted video/picture, then this post will be sent to Jimmy’s social media for all his friends to view. This viewed post will have your information on it. Some people have hundreds of friends. Just think, if you do this with every student, you could have thousands of views. Views of people having fun at your school. You couldn’t ask for a better promotion. This is a Winner!
At the bottom of the post you can a place a link to your website or social media page. I would suggest that this link goes to a dedicated information page. A page that is dedicated solely to selling you and your school. Many like to add an introductory course option or a free guest pass offer. Try a few things to see what works best for you. If you have questions email me. [email protected]. Good Luck to your school.