There are many forms of marketing a martial arts school owner must do. One of the most important and necessary ones is production marketing. Production marketing works because it is always being done. It is a type that is scheduled to be done at a certain time. Some marketing has to be done a few times a year, some monthly, some weekly and some daily. So no matter what, the marketing is scheduled to happen and it does. This is so important.
Daily/Weekly marketing should be on your mind to do a small amount every day. I like to do some kind of social media post daily. Try to add videos that people will share. Add links to your school website on all your posts. I like to use drop (tent) cards when I am out. A drop card is a double size business card folded in half. The fold makes the card look like a tent. They stand up on counters nicely. So I sometimes call them tent cards. I have some type of offer on these cards. I drop these wherever I go. I place a couple where I put my coffee together at a 7-11 like store. I place them at as many places as I can. I like to connect with other local businesses to leave a few Take One’s. Take One’s are tri-fold 8.5×11 sheets. Like a mini brochure. This has all kinds of info with photos about my school. You place them in a printed box that says “Take One” on it. So I go drop these off at a couple locations on my way into the dojo. These are just a few examples but I think you got the idea. This is marketing that I try to do daily but at the very least, once a week.
Monthly/Yearly marketing is marketing that is scheduled to do every month or a few times a year. I have, at the very least, one demonstration scheduled every month. I always get a few new students from them. If I have the time, I try to schedule one every week. This is a great way to get your name out there. An example of yearly marketing would be like when you host a Black Friday (the day after Thanksgiving) training day to start off your Christmas marketing. Another would be the twice a year fairs that I put on with the other tenants in the shopping plaza where I am located. These are just a few examples but you get the idea.
The main point I want you to get out of this, is that marketing has to be scheduled. It is so easy to go a whole week and not accomplish any marketing. In my early years a whole month or two could go buy. When I figured out and began to schedule my marketing my school exploded. Now that I have these systems in place, it only takes me about 15 minutes on the weekend to review and schedule my marketing to be executed that week.
Please do this, it WORKS!
Good luck to your school.