Having an effective referral system should be the most important marketing tool you possess. This is easier said than done. The difficulty is how or more importantly, what is it that motivates students to bring a friend in. When I first decided to create a “Bring a Friend” program (as I called it), I thought it would be easy, but…
A great drill that makes your students better and will also get you more students This drill comes from a game that I played as a child. I initially added it to my instruction for something fun to do. It wasn’t too long that I noticed huge benefits to my students. Their sparring skills improved immensely from doing this drill.…
You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…
You need to get your Christmas marketing together now! Here are two options that have been very profitable for me in the past. They work every time. This is the time of year where people spend money and if you plan right they will spend it with you. 1. Create a gift wish list and hand out to your students.…
This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…