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This holiday promotion goes a long way.

You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…

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Christmas and Holiday Profit

You need to get your Christmas marketing together now! Here are two options that have been very profitable for me in the past. They work every time. This is the time of year where people spend money and if you plan right they will spend it with you. 1. Create a gift wish list and hand out to your students.…

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Halloween promotion that works.

This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…

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Ask the Experts – September 2017

I have a friend, and she has around 900 students. I noticed a huge increase in the amount of students she has, almost 280 more, just since last year. So, intrigued, I went to visit her, and when I arrived, she gave me a tour of her school, and it looked real nice, a great facility. So after the tour I asked…

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Back to School

It is back to school season. You need to be ready because this is the time of the year that parents choose to put their kids in something new. You want to make sure that they know you exist and that you are the best option for their children. I know a lot of you do not have a large…

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