You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…
You need to get your Christmas marketing together now! Here are two options that have been very profitable for me in the past. They work every time. This is the time of year where people spend money and if you plan right they will spend it with you. 1. Create a gift wish list and hand out to your students.…
This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…
I have a friend, and she has around 900 students. I noticed a huge increase in the amount of students she has, almost 280 more, just since last year. So, intrigued, I went to visit her, and when I arrived, she gave me a tour of her school, and it looked real nice, a great facility. So after the tour I asked…
It is back to school season. You need to be ready because this is the time of the year that parents choose to put their kids in something new. You want to make sure that they know you exist and that you are the best option for their children. I know a lot of you do not have a large…
I remember when I first started off with my own school, I sometimes had a hard time getting people to sign up as a student. I didn’t have a problem getting people to come in for appointments or running a good introductory class, but always had a problem when I finally got them into the office and asked them to…
Most schools, at the very least, waste a large portion of their time and money while promoting their school. There are two extremely important factors that you must be in control of. Until you are, don’t start any promotions. Interested prospects will only look into your school one time. So if they don’t like what they find they won’t contact…