(Additional information audio on YouTube) It is funny how you use a marketing technique that works for years and then all of a sudden you stop using it. I don’t know why this happens. I was looking through a back issue of a MAIA magazine when I came across an example of an ad they suggested schools should use. The…
(Additional information audio on YouTube) Something that I always had great success with was hosting an end of the summer party. I really didn’t call it end of the summer party because that’s kind of a negative name because the kids have to go back to school soon and especially in the north where the crappy weather is coming. I…
Additional info on this YouTube video: Here I hate talking about Search Page Optimization (SEO) almost as much as I hate doing it. I would rather talk about some really cool martial arts technique or some fun ways to teach a new program or anything other than this. We do not want to do SEO but we all know we have…
Additional information on YouTube I would like to talk to you about adding extra income to your school during the summer months. The summer months can be quite difficult for many schools to generate money. For one, the weather is usually nicer and people want to get outside, especially in the North. I have been contacted by many schools to…
“Additional Information on YouTube” I would like to talk to you today about all the benefits of running a special summer program or summer camp. This all day or half day session can be run as a one week camp or an all summer session. I would highly recommend running an all summer program because this program should be able…
Hear how this process works at https://youtu.be/vQOAP9EPGFo Greeters can make a huge difference in your closing rate. I know that most of you have some type of greeting process for prospects but it needs to be refined. A greeting done correctly will close the majority of prospects before they even set foot on your floor. Granted you show them a fun…
Having an effective referral system should be the most important marketing tool you possess. This is easier said than done. The difficulty is how or more importantly, what is it that motivates students to bring a friend in. When I first decided to create a “Bring a Friend” program (as I called it), I thought it would be easy, but…
A great drill that makes your students better and will also get you more students This drill comes from a game that I played as a child. I initially added it to my instruction for something fun to do. It wasn’t too long that I noticed huge benefits to my students. Their sparring skills improved immensely from doing this drill.…