I can’t talk about this enough. It is so important to control what comes up in a Google search for martial arts in your community. Let’s say a potential student looks up ‘martial arts near me’ (they live in your community). What comes up in that Google search? How many spots on that page refer to your school? You need to control as many spots as you can. The importance of this is easy to understand. Besides giving you credibility it is also one less spot a competitor can take. A very easy way to get your school info on that first page is through YouTube. Google owns YouTube and likes to rank their videos. Just because you upload a video doesn’t necessarily mean it will be ranked. There are a few steps that you can take to make sure your video makes the first page of a search. I have a short video that will outline these easy 9 steps.
Step 2. Make sure your keywords are in your video script.
Step 3. Use as many of your keywords in your file name.
Step 4. Putting in the proper title and description.
Step 5. Adding the correct tags
Step 6. Upload the transcript of your video
Step 7. Building a strong YouTube Channel. This will take some time and is a little less important for what we are doing.
Step 8. Getting more social indicators. You are in a good position for this step because you can have your students share this video on all their social media accounts. Students want to help you out.
Step 9. Getting backlinks to your video. This is the hardest step. If you know people that can help use their help. If not don’t worry because if you do the other steps correctly you should get the results you are looking for.
This shouldn’t take you long.